Three funeral homes, with two of those “under the hill,” dotted Jefferson County in 1996 when four tenured professionals in the mortuary field decided to take a risk and build a new funeral home on Madison’s “hilltop.” Numerous businesses and schools already were calling the northside of the Ohio River town home. Keith Webster, George Morgan and brothers Rodney and Roger Nay sensed the need and began laying the groundwork for their new enterprise on Demaree Drive, just a block away from the main thorough-fare. While bricklayers and hammers formed the shape of the two-story structure, the owners continually examined business, operational and customer service strategies to ensure exemplary, personalized, consistent service. The owners conducted 17 funerals in area churches before they hosted the first service in their new building in late August 1997. In 2006, Mr. Webster left the firm to operate a funeral home in his hometown of Fountain City, IN. The name changed, but the founding principles never wavered. In 2013-2014, the facility underwent a major facelift and expansion. Today, 20 years later with double the amount of square feet and a much larger staff, Morgan & Nay Funeral Centre still observes the same values that the founders built its foundation on. To be a good neighbor, a trustworthy business, a compassionate friend, a visionary leader, a community steward and a keeper of the 1997 oath to “Exceed Expectations, Reflect Wishes.”

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